In 1950, the idea of a teenager and all his angst, was unheard of, as the youth were seen and not heard. He occasionally received a clip around the ear or ten lashes of the cane to remind him of his place, for his own good. That was until Marlon Brando, James Dean, and Elvis Presley exploded onto their screens.

These guys changed the genetic structures of the American and British youth as well as the modern teenager with all his angst unleashed onto society. That was despite the Brando Movie, ‘The Wild ones’ being banned from UK screens for 14 years, until it’s ‘x’ rated release.

Now these nations had millions of rebels with real cause, and a hunger for anything anti-establishment, roaming freely, sharing big ideas and chasing dreams.

The Thunderbird 6T riding, leather jacket wearing, Johnny (Brando) in the movie classic ‘The Wild ones’, is asked

“What else is there to rebel against”

Johnny replies,

“What ya got?”

The troubled rebel Jim Stark (James Dean), yells to his parents,

“You are tearing me apart”

Then the snake hipped Elvis jumped out of the television into the hearts and daydreams of female teenage fantasizes, leading the charge of the biggest youth movement in history.

Ladies and gentleman, ‘Rock and Roll’, a euphemism for doing the wild thing, had arrived. The medieval morality of quiet wholesome suburbia had been given the finger. Young people insisted on exploring their sexuality and defining themselves.

Soon after, a young black man, and son of a former slave family was declaring he was ‘the greatest’ after claiming the world boxing heavyweight title in sensational fashion, as well as becoming more famous than Jesus…until Lennon and pals arrived.

“Champions aren´t made in the gyms. Champions are made from something they have deep inside them – a desire, a dream, a vision.”

Muhammad Ali.

Once in the gaze of the public eye, the charismatic and poetic pugilist, Muhammad Ali didn’t stop talking, bombarding the gathered press, that followed his every move with fantastic qoutes.

A whole generation of young men, regardless of their creed were inspired to be great, from Arnold Schwarzenegger to Michael J. Fox, to Micheal Jordan.

“If you even dream of beating me you’d better wake up and apologize.”

Ali told his greatest rival, Joe Frazier

Ali gave them the belief, that self belief and conviction was the key to unlock their own dreams and open up a whole new world of possibilities. A message in direct opposition of oppressive regimes, demanding conformity. He was dangerous!

People began to think, that if a skinny black kid from the ghettos could rise to become a Global superstar, a World champion and an important civil rights activist why couldn’t they achieve similar heights in their chosen fields.

“I am the greatest, I said that even before I knew I was.”

Muhammad Ali

Ali’s incredible self belief, courage and charisma, contributed to the tidal wave of youth spirit sweeping the Western world, as Rock & Rollers and Screen Gods became teen role models.

The whole story of the emergence of the modern Superior Alpha Male is revealed in the book “21ST CENTURY SEDUCTION”, only available on