You cannot have failed to notice that all men behave completely differently around very attractive women. If they are not tripping over their own tongues, they are seeking to please her. Do guys behave like this around overweight and ugly women?

Many deluded chumps will even harbour a ridiculous belief that if they are extra nice to a hottie, she will consider sleeping with them. Pure fantasy of course, but never the less his actions are motivated by the hope.

A guy with good game, never falls for this and flips the script. This immediately indicates to an attractive women, that he hasn’t put her on a pedestal. She loves to discover this, as she now has an intriguing challenge to her feminine powers.

Subsequently, she asks herself, ‘what makes this guy so confident?’, and ‘Why isn’t he mesmerized by my beauty, when most other guys are?’

As a result, she has to change gears to prove to herself that she has power over this confident guy. It’s a massive ego boost for her if she can do so and spices up the interaction.

In many cases her game for attractive guys involves giving mixed messages. Does this sound familiar to anyone? It is in fact not to dissimilar to how a seasoned womanizer plays the game. There are some major differences of course.

Below is a list of some of the mind games and tactics women employ on the often unaware male population: A female with expansive Dame game knows how to employ all of these, in order to either manipulate men or elevate her power in an interaction, or at least benefit from the range of feedback and data.

Guys can be revealed to be more Beta or Alpha when subjected to this onslaught. She can rightfully justify her strategy, as she is ultimate seeking a king for her castle and the father of her wonderful babies.

Her tests can also clarify her earlier Alpha readings. Also, during a relationship, they can be a very useful means of keeping the guy on point and on his toes. More about that in later chaps.

Here are some curveballs often employed in ‘dame game.’ If you can see them coming, then you can hit them out the park.

1. Wearing provocative clothing, then complaining when men notice her tits and bum on show

2. Giving out her phone number, when she knows she isn’t into you

3. Flirting with guys for strategic purposes

4. Saying one thing and meaning another

5. Breaking a date last-minute

6. Completely changing her story

7. Always being late

8. Getting a guy hot and steamy before dampening his squib

9. Apparent mood swings

10. Laying mines and traps for later tests

11. Rephrasing what you say for her agenda

12. Expecting you to read her mind

13. Throwing brattish tantrums

14. Leading a guy on

15. Making a scene

15. Playing hard to get

16. Trick questions about big butts

17. Trick questions about other women

18. Sexual teasing

19. Flirting with other men in front of you

20 Talking in riddles and then testing to see if you were listening

21. Comparing you to her ex

22. Comparing you to her Dad

23. Digging up ancient history

24. Digging up your past with other women

All attractive women with solid Dame Game have evolved subtle circuitry for detecting the males that appear to have favourable attributes and that have an edge over the rest of the field.

She has also learned from a young age, how to test a mans qualities and manipulate him with a series of tests and mind games using her sexuality. It’s no accident fellas. She is serious about satisfying her needs whether it be finding Mr Right or Mr right now.

Learn everything you need to know about the DAME GAME in ’21ST CENTURY SEDUCTION’, only available on the SAS website. The ultimate guide for the superior alpha male.




This is a more common problem for men than people realise and can be extremely embarrassing, if you are trying to get da girl!  It doesn’t matter how silky your approach is, if you can’t control what’s going on in your pants.

Fear not, a solution is available. Not only will you be able to get locked into da set with hot honies, but you will be able to keep them coming back for more, by impressing them with your bedroom prowess.

Find out how, in probably the best seduction manual in the world, called ’21st CENTURY SEDUCTION.’ Purchase on the SAS website asap, that is, if you appreciate the finer things in life.



The Fed express

A superior Alpha Male will carve out his destiny on his own terms. He will often be a confident, focused man of impeccable taste & class and undoubtedly appeal to the discernible females of the population. Sometimes he will choose an arena of competition to test his skills against the best in the world.

Roger Federer chose tennis. A more artful version of the classic ‘mano-a-mano’ confrontation of sporting warriors, that requires phenomenal levels of determination, discipline and self belief.

No-one in the history of this individual sport has pushed the envelope of what can be achieved, more than Mr Federer, who not only has the all time record of Glam slams under his belt aswell as being considered the GOAT (Greatest player of all time), but he is the most complete and wonderful tennis player ever to pick up a racket.

3 is the magic number

He may also be considered as one of the best sportsman to ever live, as he is bigger than tennis. This has been recognised by Laureus, where he has picked up the most prestigious award for best world sportsman of the year 3 times!

The way he conducts himself off court, is equal to the way he plays. He is dedicated to excellence and class, whether it be in the form of graceful shot-making, fashion, philanthropy or taking care of his family. He simply is great embassador for not only tennis and sport, but for all men.

"Some people collect stamps. I collect trophies."

His determination to succeed and be the best is an inspiration for all of us seeking to find our place in the world. So what’s the secret to his success? There is no mystery. He is simply hard-working, focussed and driven. Without those attributes his natural talent wouldn’t have counted for anything.

What gives him an edge over the rest, is his respect for tennis history, and becoming the greatest. Roger is also determined to give back to those less fortunate, through the charitable foundation in his name.

By connecting to your passion and by passionately doing it, you too can achieve great things. Everyone has a great unique ability within them. Go out in the world and discover what you can be.



In most cases, understanding how to defend oneself is a very useful skill, especially if you live in Manchester. But sometimes, you just have to teach a ‘smart-ass’ a lesson and hand his ass back to him on a plate. The “foot uppercut”, or the “Double foot” kick, are useful weapons to have in your armoury, but may take a while to master.



In 1950, the idea of a teenager and all his angst, was unheard of, as the youth were seen and not heard. He occasionally received a clip around the ear or ten lashes of the cane to remind him of his place, for his own good. That was until Marlon Brando, James Dean, and Elvis Presley exploded onto their screens.

These guys changed the genetic structures of the American and British youth as well as the modern teenager with all his angst unleashed onto society. That was despite the Brando Movie, ‘The Wild ones’ being banned from UK screens for 14 years, until it’s ‘x’ rated release.

Now these nations had millions of rebels with real cause, and a hunger for anything anti-establishment, roaming freely, sharing big ideas and chasing dreams.

The Thunderbird 6T riding, leather jacket wearing, Johnny (Brando) in the movie classic ‘The Wild ones’, is asked

“What else is there to rebel against”

Johnny replies,

“What ya got?”

The troubled rebel Jim Stark (James Dean), yells to his parents,

“You are tearing me apart”

Then the snake hipped Elvis jumped out of the television into the hearts and daydreams of female teenage fantasizes, leading the charge of the biggest youth movement in history.

Ladies and gentleman, ‘Rock and Roll’, a euphemism for doing the wild thing, had arrived. The medieval morality of quiet wholesome suburbia had been given the finger. Young people insisted on exploring their sexuality and defining themselves.

Soon after, a young black man, and son of a former slave family was declaring he was ‘the greatest’ after claiming the world boxing heavyweight title in sensational fashion, as well as becoming more famous than Jesus…until Lennon and pals arrived.

“Champions aren´t made in the gyms. Champions are made from something they have deep inside them – a desire, a dream, a vision.”

Muhammad Ali.

Once in the gaze of the public eye, the charismatic and poetic pugilist, Muhammad Ali didn’t stop talking, bombarding the gathered press, that followed his every move with fantastic qoutes.

A whole generation of young men, regardless of their creed were inspired to be great, from Arnold Schwarzenegger to Michael J. Fox, to Micheal Jordan.

“If you even dream of beating me you’d better wake up and apologize.”

Ali told his greatest rival, Joe Frazier

Ali gave them the belief, that self belief and conviction was the key to unlock their own dreams and open up a whole new world of possibilities. A message in direct opposition of oppressive regimes, demanding conformity. He was dangerous!

People began to think, that if a skinny black kid from the ghettos could rise to become a Global superstar, a World champion and an important civil rights activist why couldn’t they achieve similar heights in their chosen fields.

“I am the greatest, I said that even before I knew I was.”

Muhammad Ali

Ali’s incredible self belief, courage and charisma, contributed to the tidal wave of youth spirit sweeping the Western world, as Rock & Rollers and Screen Gods became teen role models.

The whole story of the emergence of the modern Superior Alpha Male is revealed in the book “21ST CENTURY SEDUCTION”, only available on